Best Practice

It is in everyone’s interests that high pitching standards are maintained within the direct marketing industry. This Guide is intended to help clients sharpen the effectiveness of their agency selections, with practical advice on how to plan and manage better pitches.

This Guide is intended to help media, creative and full service agencies plan their pitch strategies more effectively and win more pitches.

This document outlines the mutually agreed terms on which AGENCY is appointed as the Marketing Service Agency within the United Kingdom fro CLIENT.

This document has been produced by the DMA''s Email Marketing Council to set best practice guidelines in Email Marketing.

Unlike marketers in other disciplines, email marketers have to worry about getting their messages to their intended recipients. So regardless of how much time you spend on getting the copy just right and the care you put into your creative, it is all wasted if your message is not delivered.

If your organisation has an IT infrastructure, it has data. If it has data, it needs data governance. Data governance is a suite of policies and strategies that ensure compliance, data security, data quality and IT assurance. It is also a process that has to be enacted in day-to-day business activities every time personal information or sensitive data is being handled.

This guide is designed to enable practitioners to greatly improve information security processes in an increasingly demanding and sensitive area.

The latest edition of the Data Council’s Best Practice Guidelines provides comprehensive advice to ensure high levels of accuracy in data usage.

It is in everyone’s interests that high pitching standards are maintained within the direct marketing industry. This Guide is intended to help clients sharpen the effectiveness of their agency selections, with practical advice on how to plan and manage better pitches.

Guidance for those putting together a financial services promotion and designed to highlight various points and issues to be included or taken into account.

These Best Practice Guidelines have been developed by The DMA Contact Centres and Telemarketing Council as an aid to telemarketing practitioners, the managers and technicians who now wrestle with complex technology to ensure that their contact centres are compliant with industry regulation.

When working with an outsourced contact centre, the client remains ultimately responsible for verifying the telemarketing activity is compliant with all legal and self-regulatory requirements. These guidelines have been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market.

This document has been produced by the DMA''s Field Marketing Council to set best practice guidelines in field marketing.

Produced by the Field Marketing Council to give best practice guidance to those involved in this sector.This document has been updated to reflect changes to industry legislation.

This guide has been produced by the DMA Field Marketing Council (FMC) to highlight the flexibility of field marketing as an important discipline and service to the sales and marketing industry.

This booklet has been issued by the Mailing Houses & Suppliers of the DMA (UK) Ltd on behalf of all DMA members and their customers. Its purpose is to define a set of best practices in the commissioning and execution of direct mail production, such that supplier and client can agree on what is reasonable in any contractual arrangement and that each can, consequently, clearly understand what each party should expect of the other.

The following suggested terms and conditions for Mailing Houses and their Clients have been prepared by the DMA with the assistance of the DMA Mailing Houses and Suppliers Council.

This jargon free guide provides best environmental practice for insert users and is of benefit to any decision maker assessing inserts as a channel to market.

From selecting a programme to design considerations and distribution, these guidelines are an invaluable resource to third party programme management.

Produced by the DMA Inserts Council, this guide is a living, changing source of information about the use of inserts.

The Council have produced a DMA approved guideline that clearly states the recommended data required for Certificates of Insertion across the industry.

Produced by the DMA Mobile Marketing Council to give practitioners an understanding of how mobile marketing applications can be used in an effective and non-invasive manner.

This guideline has been produced to set best practice for members involved in the response management industry.

A guide for small and medium organisations

A handbook collating reviews and a wide range of material related to best practice in Door to Door distribution.

An introduction to door drop marketing.