As we see interest and use of online social networking – Facebook, MySpace, etc – become an international phenomenon, it raises the question of what will happen with the mobile equivalent?

We’ve all experienced the changes in personal entertainment - from user generated content to mobile devices, consumers are accessing more entertainment streams than ever before. In an exciting new piece of research Understanding & Solutions looks at the implications these changes are going to have on the marketplace over the next 5 years.

In some exciting new research we look at how consumers are choosing to interact with mobile marketing. Are you maximising your target audience response?

In this week’s Mobile Marketing article we look at the first step in Nokia’s vision of mobilising the Internet. With the recent announcement of the launch of WidSets, we see just how focused Nokia is on making its vision a reality.

With similar applications already proving very successful throughout Europe and North America Google has now launched its Mobile Maps in the UK. This total coverage application will offer satellite photo views and local search facilities, with organic, location-based results.

As consumers continue to embrace mobile technology, mobile phones have become a fundamental part of our everyday life- including the way we receive medical information. Mobile Marketing Magazine provides an insightful look at how the British Medical Journal is moving to mobile.

As discussed recently in MobileMarketingMagazine.com, this commentary looks at new research from Olista, highlighting how 55% of potential 3G subscribers are missing out on their value-added services because of simple usability issues. The need to work with network operators to educate consumers around services and fees is instrumental in bridging the gap between “potential” and “actual” users.

First in a series of articles provided by Mobile Marketing Magazine.com this article looks at AdMob’s recent report highlighting that it has served 1 billion mobile web advertisements in the past six months. This exciting pace of growth shows the increasing value marketers are putting on the mobile marketing channel. With a break down of country usage, as well as top manufactures and content channels this article provides invaluable insight into the current mobile marketing momentum.

The Mobile Marketing Council’s FAQ on Bluetooth Marketing. We encourage members to use this resource and send us any further questions or feedback.

The Mobile Marketing Council’s set of the questions they and their colleagues are most regularly asked.