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Case Studies

Here you will find all case studies complied by the Mobile Marketing. The articles listed here illustrate the diverse use of this sector.

Mobile Marketing Case Studies ...

Available Documents

Orange - Using Mobile Marketing for successful CRM
(Published: 5 Dec 2005 - 26KB)

Orange has successfully associated its brand with cinema. Orange wanted to provide its customers with something of real value through the relationship.

Novartis - Applying Mobile Marketing to product launch and support
(Published: 5 Dec 2005 - 37KB)

Novartis wanted to develop an alert service to help the 12 million hay fever sufferers in the UK to better manage their allergy and medication.



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