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MOBILE MARKETING COUNCIL BACKGROUND Introduction Business Plan COUNCIL INFORMATION Information Case Studies FAQs Mobile Newsletter Newsletter Archive Best Practice/How To Find a DM Supplier Research CONTACT DETAILS For all enquiries please contact 020 7291 3300 dma@dma.org.uk CORPORATE LOGIN EMAIL: PASSWORD:   For a password reminder simply enter your email address and click the Login button. To register on this site and to receive DMA communications please click here. Privacy Policy Terms & Conditions		Introduction The Mobile Marketing Council seeks to promote the use of this most personal of media and to ensure that DMA members have the best support available to them. We are a new Council formed in January 2006 following elections and based on the earlier Mobile Strategy Group. Interactive media is the fastest growing area of Direct Marketing according to the DMA’s Future Trends Survey 2005. Within Interactive, mobile marketing is probably the newest area and yet its growth is significant. According to the DMA/Future Foundation’s Participation Media Survey 2005, already 10% of those consumers who have responded to direct mail (the most established of all direct media) have also responded to mobile. Marketers are using the medium in a broad range of areas including: Response fulfilment Sales promotion support Direct sales (through downloadable content) 'Interactivity' (such as voting and competitions) Customer Service support Research/data collection Store traffic generation Couponing/ticketing CRM Advertising Branding At the heart these are the important areas of legislative compliance (particularly around consumer permission), technology compatibility, consumer billing etc. The initial focus of the group is to provide support in understanding the medium and how to use it, therefore are first initiatives are: Introductory FAQ’s Best Practice Guidelines, to be published shortly Educational events, including Case Histories and supporting information on why they were successful and how they were developed Benchmarking information to give users and potential users an understanding of what to expect Nick Fuller Chair, Mobile Marketing Strategy Group				COUNCIL MEMBERS Chair Nick Fuller Jaywing Vice-Chair Jonathan Bass Incentivated Ltd Members Franco Beschizza COI Mark Brill txt4ever Chris Mitchell News International Anna Montes Osborne Clarke Spencer Stratford Mike Colling and Company Limited Co-opted Members Stuart Lambert Graphico Nick Weatherall Future Publishing

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