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Business Plan



The Mobile Marketing Council has identified the following annual key objectives:

  • Best Practice – Drafting guidelines outlining Best Practice in the field of Mobile Marketing.
  • Events - To arrange mobile marketing events to inform people about the usefulness and effectiveness of the relatively new mobile medium.
  • Benchmarking - To carry out and complete a national benchmarking research initiative for mobile marketing to help promote the medium and prove its effectiveness and versatility.
  • Membership - to increase the number of Council members by promoting benefits of membership to prospective DMA members.
  • Council - The Mobile Marketing Strategy Group has been granted Council status by the DMA Board and elections will take place early in 2006.
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